Tuesday, April 1, 2008

!!Virgin Richard Going Indi-Mobile!!


Corporate baron Richard Branson is bringing in the 'fun quotient' to target its 70million+ youth segment. Recently, Richard Branson launched 'Virgin Mobile' in India in an alliance with TATA Teleservices. The company is working on a 'franchisee based model' wherein the business model would revolve around 'revenue sharing' and 'payment of fixed amounts' on periodic basis to TATA Teleservices. The company is planning to make an investment of USD 1.2 billion in the next few years. However, the company is not planning to invest this amount on infrastructure setup, rather it plans to use these funds for offering distinctive value based services to its pre-defined 'youth segment' which stands between the age group 14-25 years. The company plans to create its own 'blue ocean' out of the already saturated telecom market in India by seamlessly offering great value & vibrancy. Recently launched products like VKewl & VBling offer cutting edge technology with aggressive pricing for the youth segment. Besides this, customers get 10 paisa credit on every incoming call lasting for 1minute. This is an all time extension to the Indian mobile user and telephony experience as a whole. Although, existing mobile operators appreciate this model but at the same time they are cynical about the sustainability quotient. Guys, let's see, how high this one of virgin's flies..the game has just started. I am sure loads of goodies are herein to our offering...What say you? :-)

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